Fruition:
Months ago, late last year, during the midst of the Great Broadway Books Burrito Caper, I was doing some pro-bono marketing work for Upper Playground. As apparel companies do, they were working on a few projects to be released later in 2009 and since this year marks their 10-year anniversary the projects were of the coolest nature. When I moved to San Francisco I made a handful of connections in the apparel/footwear industry during my job search. One such connection happened to be the CEO at a bag company I've always been quite fond of, Chrome.
During my three month stint with Upper Playground I was lucky enough to introduce UP and Chrome to one another. They then agreed to work with one another on two co-branded messenger bags. As these things take time, the bags were just released in late August. Local contemporary artists Jeremy Fish and Sam Flores provided the artwork for Upper Playground and Chrome manufactured the bags and had them fully embroidered. While I wasn't behind the scenes during the latter stages of the planning on these bags I will take credit for making this happen. The bags are beautiful, have a look:


Luckily I was able to get my hands on one of the two bags without having to pay for it. While I'm sure you think it was due to me I can assure you that, due to the price of these things, I almost felt bad taking one. Almost. In fact, it was only because I've made friends with Jeremy Fish that I was able to have one.
I've been a fan of Jeremy's for a few years. Hell, if you go back a couple years here on the blog you can see where I met Jeremy in Portland and traded him a beer to draw Yogi a 'birthday' card (that was actually meant for Christmas but whatever). As it were, I met Jeremy again last winter while I was working with Upper Playground. Over time, Jeremy and I have become great acquaintances, friends even. I put Birkenstock footwear on his feet, he put artwork in my house. We're cut from the same cloth when it comes to our reliance on the barter system.
Recently, Jeremy asked if I'd be willing to assist him with his next art show, both physically hanging the show and helping him to promote it. While I've always paid attention to the art scene here and surrounding many of the artists that associate themselves with Upper Playground I knew that Jeremy's previous assistants had been close friends of his. People he respects and trusts. You can imagine how honored I was to be asked and of course I accepted immediately.
His show is at the Laguna Beach Art Museum the weekend of November 7-8th. I've been lucky enough to sit in his studio shooting the shit while he's working on this thing and... damn. We're all in for a treat. He's got some tricks up his tattooed sleves and I'm looking forward to being there for the opening to watch people go bonkers. Please, have a look at a couple gratuitous stray shots Jeremy's art as seen by me recently before you leave. And if you have a few extra bucks, buy his art before Robin Williams buys it all, he's been known to collect Jeremy's stuff before.
best,
a








